The IPA are joining forces with ISBA to ‘hack’ how clients and agencies can move from less time-based to more value-based remuneration and business models, to achieve a win-win in client and agency relationships.
Our Performance Adaptathon on the 8th July, hosted by BBC TV & Radio Presenter Evan Davis, will bring together Agency Heads, CMOs, Intermediaries and Procurement to debate working towards a new industry standard for remuneration based on performance management innovation & investment examples.
The day will commence with IPA President Ian Priest posing the Provocation – how can we define a principles based approach to Performance?
Martin Riley, CMO Pernod Ricard and President WFA will then launch us into the Exploration stage – looking into the future of effective partnerships.
We will then hear from Marketing Consultant Peter Field about the 20 common truths for how advertising works for brands and business leading into the first of two response sessions with CEOs, CMOs, CPOs and CFOs in conversation with Evan.
The morning will end with three unique Inspirational thought pieces from Debbie Klein (CEO, Engine Group), Amanda Morrissey (General Manager, AKQA) and the Change4Life case study sharing how we can start to move the marketing budget from expenditure to investment.
Participants can then choose to take part in one of our three unique AdaptLabs which will hack new principles in:
Time Based Remuneration - a principles-based approach to value-pricing
Value Based Remuneration - a principles-based approach to performance management
Risk Based Remuneration - new approaches to innovation and investment
To see the full agenda click on the following link.
Slideshow: IPA President Ian Priest outlines the fourth chapter of his ADAPT agenda.
Blog: IPA President Ian Priest on reinventing remuneration for evolving industry.
Blog: Liz Wilson on why new communication models need new remuneration ones too.
Blog: Karen Buchanan believes a new draft charter can boost performance further.
To understand more about the topic, read IPA Finance Director Tom Lewis' blog.
Blog: How marketers are relying far more heavily on their media partners.