How can we recruit and retain talent which is less one dimensional, more diverse, and leads to better commercial creativity.
Join us on Tuesday 7th October to hack the way forward for attracting and retaining a more diverse talent pool - across skills, gender, age, background, ethnicity and sexual orientation - now and for the future.
The day will start with a Provocation which will ask how future-ready our industry is to cope with the rapid changes to our world, society, businesses and required skill-sets.
Inspiration with come with keynotes on topics including:
Harnessing the power of human capital
- Dr Max Blumberg, CEO Blumberg Partners & CIPD Consultant
People as an investment not a cost
- Sydney Hunsdale, former Global COO Razorfish & CFO Publicis Groupe (Vivaki) for EMEA
and the benefits of a multi-cultural workforce
- Sandra Kerr OBE, National Campaign Director - Race for Opportunity, Business in the Community
We will then dive into the Exploration part of the day, starting with looking for unicorns – how leading companies are recruiting and managing their data talent:
- Juan Mateos-Garcia - Nesta
What we can learn from the successful Teach First case study about creating a movement to attract top talent
- Claire Ashton, Acting Director, Teach First
Three unique AdaptLabs will follow where participants will workshop:
Filling the future skills gap: developing strategic thinkers from coding and tech
Retaining talent: how can we reduce our churn from an industry standard of 20%+ to the norm of just 8%
Making the industry more diverse: to source valuable ideas and inventions not constrained by existing conventions and perspectives.
Each AdaptLab will be kicked off with a panel of experts on the topic including:
- Jeanette Carlson, CEO and Founder, @newmedia2.0 Ravensbourne, Tech London Advocate
- Will Harvey, Creative Lab Technologist, Ogilvy Labs
- Dave Buonaguidi, Co-Founder Karmarama and Founder Gratis
- Martin Birchall, MD, High Fliers Research
and many more, for the full line up see agenda below.
Slideshow: Read IPA President Ian Priest's provocation on the need to win the war for talent.
Here's three informative and fun blogs from Bray Leino that also gives you food for thought.
1) Five reasons I don’t want to work for your agency
2) Your young talent expects to move on: What can you do about it?
3) Which ad agency personality profile are you?
Read Dominic Mills' piece for MediaTel on how agencies can compete with tech giants for talent.
Fascinating Marketing article on making room now for data scientists and cultural connectors.
TUESDAY 7TH OCTOBER
The Talent Adaptathon at Altitude in London was a hugely productive day of discussion with a packed audience full of inquisitive minds, an amazing set of speakers who stimulated debate and a great host in the BBC's Justin Webb. Thanks to Daniel Marks London for their sterling support.
Photos: Check out who made the journey to Altitude London to debate the future of talent!
Blog: President Ian Priest reveals why we need to put HR at the heart of our business plans.
Blog: Time for our industry to work together on talent via Marketing magazine.
Blog: Imagination's Paul Simonet on why creative strategy is the last great hope of the ad agency.
Blog: IAPI's Aisling Conlon reveals the key Talent learnings that can help Ireland adapt to thrive.
Blog: Richard Robinson from Oystercatchers declares why it’s all about the people, stupid.
Blog: Dare's Mark Bell believes we need to act quick to bridge the future skills gap.
Bruce MacRae (Founding Partner at Medianetwork and Investors in People specialist)
I attended the IPA's fifth and final Adaptathon yesterday where we discussed all things Talent being the 'T' of IPA President Ian Priest's ADAPT agenda. There were great speakers and I was particularly impressed by the fantastic Ngoni Gudo who is making his way in the world at Wunderman following his apprenticeship at Lowe Profero, and despite having me as his assessor for three alarming months.
On then to the afternoon AdaptLabs, where I was part of the Squeezed Middle discussion on how to retain the over 30s. Brilliant incite was shown by all, and great ideas included agency supported crèches; loving a middle manager days; and the need to encourage this critical group with the time and development to stay and become great leaders in the industry. Giving is the key word. The plus 30s give back their experience and agencies give them more flexibility, time and love to prosper.
The other sessions had excellent feedback points too with the importance of values that people believe in becoming a recurrent theme in keeping our best talent in the industry and in our agencies.
BBC presenter Justin Webb was an admirable stand-in for Evan Davis but the prize for ‘best middle-aged white men’ went to Patrick Mills and Stephen Woodford, whose celebratory speeches in praise of 10 glorious years of IPA qualifications rounded off Ian’s final Adaptathon in fitting style. It was a pleasure to be part of the event and I look forward to seeing the outputs, and their impact; as all agreed, it's all in the implementation.
Please email firstname.lastname@example.org to contribute blogs or join the conversation on Twitter #ipadapt.
Morning session including panels
Slideshow: Dr Max Blumberg spoke about harnessing the power of human capital for the digital age.
Sydney Hunsdale on the business case for retention - specialists v generalists.
Afternoon session including panels