Capturing the most inspirational content from our Alliances, Diversification, Agility, Performance and Talent Adaptathons.
Overview of Alliances Adaptathon. Less pitching more partnerships.
IPA President, the value of long-term relationships, cost implication of pitching and why better relationships mean better work.
John Lewis, James Murphy, Adam&EveDDB, how a strong working relationship enables award winning creative.
Brainjuicer, how the power of emotion can lead to brand success and pre-testing for emotional engagement for 3G mobile.
How Transactional Analysis can enable better working relationships between clients and agencies.
Overview of Diversification Adaptathon. Less one dimensional, more multidimensional.
IPA President, looks at diversification strategies for agencies, what was predicted back in 2006, what is still relevant now.
Unilever, discusses optimum distribution, creative liberation, integrating PR and media expenditure as the key criteria for content success.
LMFM, demonstrates a diversified content offering for Unilever that enables cooks to stop and start video content by simply waving their hand.
Overview of the Agility Adaptathon. Less set-piece more real-time.
Victor & Spoils, how US consumers are using their personal assets to make money and how online brands benefit from collaborative community.
VCCP KIN, top tips on how to be best placed to produce branded content as a trusted production partner.
Xaxis, gives a trading desk perspective on how programmatic trading is changing the media landscape.
AppNexus, shares an impressive Vodafone programmatic case study with location based inventory of 10 million data points daily.
Overview of the Performance Adaptathon. Less time-based more value-based.
Ignition Group, outlines three basic value pricing approaches, and offers egs. where US agencies and brands have adopted new remuneration models.
Pernod Ricard and WFA President, what clients want from their agencies and top tips on strategies for ensuring effective long term relationships.
Engine Group, outlines current remuneration models Do For me, Help for Me and Think for Me alongside the financial rewards of the 118 118 campaign.
23red, how the Dept. of Health Change4Life campaign rewarded by performance based on hard and soft measures.
Overview of the Talent Adaptathon. Less traditional more diverse.
IPA President, asks with churn rates as high as 30% vs. 10% in other industries, what can we do to retain our best staff.
intergenerational conflict and managing staff from the silent /traditional generation to Baby Boomers, Gen x and Gen Y.
Former CFO, Publicis Groupe (Vivaki) EMEA argues for greater emphasis on retaining staff when the cost of churn could be up to 20% of turnover.
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