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Advertising Week Europe 2015

Keep checking back here for the latest news coming out of the star-studded Advertising Week Europe 2015 including blogs, videos and photos from IPA staff and member agencies, who will give their unique take on the exciting events happening in London from 23rd-27th March.

Watch live streams from all the #AWEurope stages including our four main IPA events!

Check out our Twitter page to see what's happening with us and the ad industry #IPAWE.

Explore the 2015 calendar to identify which crucial sessions you want to attend over the week.

Make sure you've got all the information you need to enjoy the #AWEurope experience.


The opening day of Advertising Week Europe 2015 has already created a stir with adland maverick Dave Buonaguidi talking candidly about mission statements, former Labour strategist Alastair Campbell discussing winners, a star-studded sporting panel looking ahead to the Rugby World Cup later this year and former IPA President Nicola Mendelsohn (VP EMEA, Facebook) talking creativity and social with actress Salma Hayek! Great morning to kick it all off.

Political marketing stuck in old media landscape - Alastair Campbell via @MarketingWeekEd


Salma Hayek names Avon as brand association she's most proud of via @MarketingUK


Marketers still haven't 'nailed' mobile say Facebook and Google directors via @MarketingUK

1.00pm, #AWEurope Underground

The Private Life of Mail

18 months of unprecedented research into mail in the home, heart and head assessed by an all-star cast. Insights into how the digital age impacts on mail integrating effectiveness, measurement and planning. Everything you thought about mail, may not be true.

4.00pm, Newsroom Studio

The Future of Talent: See the Industry Through the Eyes of Creative Pioneers

Since 2012, the IPA & Metro’s Creative Pioneers scheme has been fueling the next generation of advertising, creative and digital media talent, placing over 250 school leavers in apprenticeships across the UK. What do these youngsters really think of the industry now that they’re a part of it? How do they see their careers developing & what would they do differently? Facilitated by a mystery chair, masterminded & run by our young Creative Pioneers, this session uncovers what youth can offer over experience.

Explore our 2015 Creative Pioneers website and @CPChallenge Twitter account to see what amazing apprenticeship opportunities are being offered!



We heard how Unilever have decided to raise the floor for their talent by upskilling over 10,000 employees in digital practices and Grey London have removed the University requirement from their recruitment programmes.All the better to equip themselves for a more personalised and challenging future engaging with all consumers. Across the rest of the sessions the emerging fact was that technology would, and should, become the 'ubiquitous' facilitator. Or in the words of Douglas Adams it's about the food not the dinner plate (thanks @LCBrennan for reminding us).

9.30am, YouTube Stage

The Future for Marketing & Agencies

What will best-in-class consumer engagement look like in 2025? Be the first to hear the headlines from a significant new study commissioned exclusively for AWE. Discover the 4 key scenarios that brands will need to respond to over the next decade. Hear panellists debate the implications of these emerging scenarios & speculate on how they will maintain dialogues with customers in this dynamic landscape.

Learn more about Future Foundation and the IPA Strategy Group


9.00am, #AWEurope Underground

The Future of Competitive Advantage: Is Big Tech More Important than Big Ideas?

Consultancies and agencies are increasingly working with brands in the same space. This is in part down to the changing role of the CMO and their fundamental role as a strategic driver of growth and enterprise value. Big brand ideas can transform business, but so can big technology. Join industry leaders debating who is best placed to be the CMO's best friend as 'transformation' picks up speed in our digital age.

Get to know more about the IPA Brand Technology Group


9.30am, YouTube Stage

The Future of Brands: What is a 21st Century Brand?

In celebrating 10 years of the IPA Excellence Diploma, the MBA of brands, the IPA and Kogan Page are publishing: 'What is a 21st Century Brand'. Edited by Diploma Chief Examiner Nick Kendall,  it revisits 20 of the Diploma’s most thought provoking essays with contributors reflecting on their beliefs then and now. Nick will share his belief that market forces are undermining the need to plan for the long term. Come join him and guests to debate the issues and challenges for brands in the 21st century.

Check out the Tumblr blog, contribute to the conversation on social using #21cBrand or buy the book here!

Last updated 25/03/2015

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