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IPA Agency / Initiative

Initiative is a strategically led Media agency offering clients unique and responsive media advice that is relevant to their business. Data, analytics, insight and innovation are central to all our services, and we hold ourselves fully accountable to client business goals. This commitment to performance is at the heart of Initiative's unique process and culture - we invest in the tools and the talent to make this a day to day reality for our clients. We constantly deliver best in class media thinking leading to tangible and measurable business success for our clients. Within the UK market we have a unique position: the scale and strength of a global network alongside the bravery and hunger of a challenger agency, making us faster and more adaptable than our competitors. Our core values “Fast, Brave, Decisive, Simple” are at the heart of this attitude, driving not just the way we work and the people we employ but also the type of clients we enjoy working with

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Initiative  
42 St. John's Square
London
EC1M 4EA
view map


www.initiative.co.uk Tel: 020 7663 7000
Fax: 020 7663 7001
sally.weavers@initiative.com


What we do / Product Experience

  • Charities
  • Clothing/Accessories
  • Cosmetics/Toiletries
  • Entertainment/Leisure
  • Financial services
  • Food
  • Pharmaceuticals
  • Business/Industrial
  • Telecoms
  • Automotive
  • Office Equipment
  • Media
  • Retail
  • Electrical goods
  • Travel/Transport
  • Utilities

Who we do it for / Clients

    Amazon ||| Beko |||Bernard Matthews || Bloodwise ||Boeing ||| Bunnings ||| Carluccios ||| Columbia Threadneedle ||| Continental Tyres ||Dow Chemicals ||| Eurowings ||| Harman ||| Hays || Marathon Bet ||| Mothercare ||| Newsworks ||Patek Philippe ||Quorn ||SeaWorld ||Slendertone ||Speedo |||Storck ||| TGI Friday's ||Travelodge ||||Turkish Airlines|||||Wedgewood

Group

Globally, Initiative employs more than 2500 talented professionals, working in 92 offices across 71 markets. Initiative is part of the media management network IPG Mediabrands, which is owned by the Interpublic Group (NYSE: IPG).

People

Steven Henderson

Steven Henderson

Business Director

Vanessa Doyle

Vanessa Doyle

Head of Publishing

Deborah Mackay

Deborah Mackay

Business Director

Ben Haley

Ben Haley

Head of Insight

James Temperley

James Temperley

Business Director

Sarah Tsirkas

Sarah Tsirkas

Business Director

Ben Walton

Ben Walton

Head of Digital
Committees :
Digital Media

Simon Smith

Simon Smith

Business Director

Jorge Seeliger

Jorge Seeliger

Head of Innovation

Laura Sweeney

Laura Sweeney

Business Director

Key facts

Companies House:
Mediabrands Ltd
Established:
Jan 1 1963
Joined IPA:
-
Staff:
125
International:
Yes

Accreditation

Other Accreditation

ISO9002
-
ISO90012
-
ISO14001
-
ISO27001
-
Sarbanes Oxley
Yes
Investors in People
-

Awards

2017

Newsawards

Client :
Boeing
Category :
SL Best Use of Technology
2016

The Oyster Catcher Awards

Category :
RU Best Agency Website
2016

Cannes Lions

Client :
Pearson
Category :
Health & Wellness / Fundraising & Advocacy
2016

Drum Content Awards

Client :
Slendertone
Category :
SL Best integrated cross channel/cross media
2015

FOM Global

Client :
#Contipredicts
Category :
SL Best Use of Technology
More awards >

Contact the IPA

ABCe audit Offical Webby Awards Honoree (2011, 2013)

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