IPA Agency / Total Media

We are the behavioural planning agency. We create media strategies based on the knowledge of people’s behaviour; how people think, feel and act. We uncover these insights by deploying a full range of research capabilities, from ethnography to neuroscience to behavioural economics to data analytics. It’s through this behavioural approach that we deliver authentic, creative and effective media solutions.

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Total Media  
125 Kensington High Street
W8 5SF
view map

www.totalmedia.co.uk Tel: 020 7937 3793
Fax: 020 7937 7015

What we do / Product Experience

  • Charities
  • Clothing/Accessories
  • Cosmetics/Toiletries
  • Drink
  • Education
  • Entertainment/Leisure
  • Financial services
  • Food
  • Gardening products
  • Pharmaceuticals
  • Household
  • Business/Industrial
  • Telecoms
  • Automotive
  • Property
  • Media
  • Retail
  • Electrical goods
  • Tobacco goods
  • Travel/Transport
  • Utilities
  • Domestic appliances
  • Footwear
  • Health/Social Services
  • Pet care
  • Technology

Who we do it for / Clients

    Here are a selection of our clients:|| || Slack||Filmstruck||Lebara||Lightfoot||World First|| Epson||Investec||Carmignac||Kwiff||Pan Macmillan Publishing||The British Heart Foundation||Fred Olsen Cruise Lines||Florette||English National Opera||Natural Balance Foods||Rustlers


Total Media plan and buy across all media worldwide centrally from our London office, which has established itself as the global centre for International media planning & buying with unrivalled media representation. As well as providing a centralised international offering from London, we are also a proud partner agency in the Mediaplus Group. With more than 30 offices and in excess of €4billion in billings, the Mediaplus Group is the largest partner owned media agency group in the world. Our Independent, Partner ownership model allows the Group to offer a highly adaptive and flexible service that mirrors the changing needs of our clients and not just our own. Our structure means we face a highly disrupted and changing landscape with a vision and excitement that has driven both the rapid growth of our group and that of the special brands that we work with.


Guy Sellers

Guy Sellers


Pedro Martins

Pedro Martins

Committees :
New Business and Marketing

Lucas Brown

Lucas Brown

Chief Strategy Officer
Committees :
IPA Effectiveness Leadership Group

Thomas Laranjo

Thomas Laranjo

Managing Director

Liz Duff

Liz Duff

Head of Media & Investment

Andy Travis

Andy Travis

Client Services Director/Head of Client Services

Celine Saturnino

Celine Saturnino

Chief Commercial Officer

James Duffy

James Duffy

Head of Media Futures

Key facts

Companies House:
Total Media Limited
Apr 2 1982
Joined IPA:


Other Accreditation

Sarbanes Oxley
Investors in People



UK Biddable Media Awards

Client :
Category :
Biddable Agency led campaign of the year

The Connies

Client :
Total Media
Category :
Connected Agency of the Year

Digital Cinema Media Awards

Client :
English National Opera
Category :
Best Use of Cinema on a Small Budget

MOMA Awards

Client :
Category :
Most Effective Advertising Strategy

Clear Channel Award

Client :
Category :
Best Use of Data and Insight
More awards >

IPA Effectiveness Case Studies


Achieving healthy sales by creating emotional engagement

Client :
TOTAL Greek Yogurt ; FAGE

Contact the IPA

ABCe audit Offical Webby Awards Honoree (2011, 2013)

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