IPA Agency / Total Media

We are the behavioural planning agency. We create media strategies based on the knowledge of people’s behaviour; how people think, feel and act. We uncover these insights by deploying a full range of research capabilities, from ethnography to neuroscience to behavioural economics to data analytics. It’s through this behavioural approach that we deliver authentic, creative and effective media solutions.

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Total Media  
125 Kensington High Street
W8 5SF
view map

www.totalmedia.co.uk Tel: 020 7937 3793
Fax: 020 7937 7015

What we do / Product Experience

  • Charities
  • Clothing/Accessories
  • Cosmetics/Toiletries
  • Drink
  • Education
  • Entertainment/Leisure
  • Financial services
  • Food
  • Gardening products
  • Pharmaceuticals
  • Household
  • Business/Industrial
  • Telecoms
  • Automotive
  • Property
  • Media
  • Retail
  • Electrical goods
  • Tobacco goods
  • Travel/Transport
  • Utilities
  • Domestic appliances
  • Footwear
  • Health/Social Services
  • Pet care
  • Technology

Who we do it for / Clients

    Here are a selection of our clients:|| || Lenovo||Epson||Investec||Carmignac||Actegy||ACCA||Wiggle||Pan Macmillan Publishing||The British Heart Foundation||Fred Olsen Cruise Lines||Florette||English National Opera||Natural Balance Foods||Love Home Swap


At Total Media we have an in-house International team which is fluent in 18 languages and active in over 80 markets. With a centralised planning group we are able to provide a senior team to our clients that can deliver true value. Getting you in touch with your multinational customers efficiently and effectively is the services we deliver. Client's needs are always at the heart of our offering. We aim to provide innovative and exciting solutions for clients. We do not transpose one market model onto all markets. Neither do we just aggregate local market plans. What we do is infuse all our plans with the best practice and latest thinking from across the globe to provide truly insightful and creative international strategy. Our range of international services includes: Strategic media planning and implementation, Pan-regional media buying, Market data analysis, Competitive activity analysis, Media account management - working with centralised marketing.


Lucas Brown

Lucas Brown

Chief Strategy Officer
Committees :
Value of Advertising
IPA Effectiveness Leadership Group

Key facts

Companies House:
Total Media Limited
Apr 2 1982
Joined IPA:


Other Accreditation

Sarbanes Oxley
Investors in People



IPA Effectiveness Award

Client :
Jungle Formula

IPA Effectiveness Award

Client :
Maximuscle Ltd

IPA Effectiveness Case Studies


Achieving healthy sales by creating emotional engagement

Client :
TOTAL Greek Yogurt ; FAGE

Contact the IPA

ABCe audit Offical Webby Awards Honoree (2011, 2013)

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