|
|
|
|
|
case studies
case histories
effectiveness awards
scottish effectiveness awards
AREA awards
databank
Please note that the majority of IPA award schemes are open to IPA Members only. For information about how to join the IPA please click here.
Background to the Effectiveness Awards
The IPA undertakes a substantial programme of activity to promote the value of advertising using
the case histories from the national, Scottish and regional AREA (the 2005 Effectiveness Awards replaces the regional AREA Awards) biennial IPA Effectiveness Awards competitions. Activities include seminars and the publication of books, booklets and videos, including a series
of best practice guides in a number of sectors such as food and beverages,
alcoholic drinks, OTC medicines, retail and financial services.
The IPA also monitors external attitudes to advertising. For further details
about any aspect of this programme, contact Emma Kane.
Details of all publications from the IPA's various effectiveness awards schemes, including the latest edition of Advertising Works (12, AREA Awards 4, and Scottish Works 2, are available from the IPA Bookshop.
Case Studies
All IPA Effectiveness case studies are indexed in the IPA dataBANK. The papers themselves are available from WARC. Please click here for further details of both.
2004 IPA Effectiveness Awards
For details of the national 2004 IPA Effectiveness Awards click here. Under the 2004 criteria
entrants were once again asked to collaborate on papers and to demonstrate the power of ideas through more than one communication channel.
A new ruling allowed non members to enter the competition, and there were changes to some of the
special prizes. The 2004 Awards were presented on the 1st November 2004 and were sponsored by the Financial Times in association with WARC.
Scottish Effectiveness Awards
The Scottish IPA runs the Scottish Effectiveness Awards. Winning papers are published in the Scottish Effectiveness Awards series, available from the IPA Bookshop.
Details of all Scottish IPA case studies are available in the IPA databank.
Contact Sara Robertson for further details of the Scottish Effectiveness Awards programme.
The 2005 Effectiveness Awards replaces the AREA Awards
Outside of London and Scotland, there is a biennial regional competition - the 2005 Effectiveness Awards - which are also detailed in the IPA dataBANK. Compilations of winning AREA papers are also available from the IPA Bookshop
IPA Business to Business Advertising Awards
The IPA Business to Business Advertising Awards recognise the growing importance of the b2b sector and reward those agencies and individuals who have made the most outstanding contribution. The last event was held in November 2001. Please click here for details of the winning entries. For further information on future events or on business to business activities at the IPA please contact Mark Rasdall on 020 7235 7020.
|
|
|
