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Latest Posts
from 2014

2014 IPA Effectiveness Quiz Answers

2014 IPA Effectiveness Quiz Answers

The answers to our 2014 IPA Effectiveness Awards Quiz are below. Congratulations again to our winner, Simon Harwood, head of futures at PHD Media, who received the prize of 22 cupcakes, champagne and a copy of The Great British Bake-off: Big Book of Baking.Thanks to everyone who took part.

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Bring your own effectiveness

Bring your own effectiveness

The effectiveness of owned media is not much researched or understood. By exploiting the genre's ability to support trusted information, creative innovation and better customer journeys, brands on the 2014 IPA Effectiveness Awards Shortlist have demonstrated owned media's potential. Read more

Ask Liz: should I fire a popular employee?

Ask Liz: should I fire a popular employee?

Dear Liz, a few months ago we hired a great guy who, as we thought, has fitted into the team really well. He’s had a really positive impact on the office, and everyone gets on very well with him. Unfortunately we’ve come to realise he doesn’t hold the skills we thought he did and isn’t progressing well in his actual role. Other people we interviewed may have fit the bill skill-wise, but wouldn’t have gelled as well into our working environment. What would you recommend I do – keep him or let him go? Read more

Ask Liz: how useful is the Myers-Briggs test?

Ask Liz: how useful is the Myers-Briggs test?

Dear Liz, I recently read a thought-provoking and interesting article on the usefulness of the Myers-Briggs personality test. The article argues the test is meaningless and likens it to a Buzzfeed quiz. Yet, it’s widely used within many businesses including in adland. What are your thoughts on the test and why is it still being used? Read more

Ask Liz: how do I handle the office gossip?

Ask Liz: how do I handle the office gossip?

Dear Liz, a colleague in my team has started to get a bad reputation for spreading rumours and being a gossip. She comes across as friendly and open, but people would confide in her only to find their business spread around the office. It has caused damage to relationships and the team’s morale. Is there a way I can tactfully approach her about this, without being confrontational and offensive? Read more

Ask Liz: how do I ask for a pay rise?

Ask Liz: how do I ask for a pay rise?

Dear Liz, I have been on the same salary for over two years now. I feel I make a huge contribution to my agency; I put in the hours and always meet my deadlines. I think I deserve a raise but would feel awkward asking for one, and the opportunity has never really arisen. Do you have any advice on how I can go about asking for a pay rise? Read more

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