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from july 2014

Ask Liz: how useful is the Myers-Briggs test?

Ask Liz: how useful is the Myers-Briggs test?

Dear Liz, I recently read a thought-provoking and interesting article on the usefulness of the Myers-Briggs personality test. The article argues the test is meaningless and likens it to a Buzzfeed quiz. Yet, it’s widely used within many businesses including in adland. What are your thoughts on the test and why is it still being used? Read more

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