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Latest Posts
from 2016

What drives advertising ROI?

What drives advertising ROI?

One of the key roles of the IPA through the Effectiveness Awards is to shine a light on the most effective advertising campaigns in our industry. The awards create the case studies of the best our industry has to offer with respect to commercially effective advertising. Read more

Don’t move, improve

Don’t move, improve

“Should I move jobs?”, was a question that came up a lot when I was performing my duties as a mentor at a recent IPA event. Agency staff from across our industry wanted to know if they’d be better off in another workplace and were under the impression they could earn more elsewhere or get promoted more quickly by moving. Read more

Dear Liz, my manager favours my colleague, what do I do?

Dear Liz, my manager favours my colleague, what do I do?

Hi Liz, I am a Project Manager at a creative agency and work as part of a small team of 3 which includes another project manager and our line manager. I’ve been with the agency for 2 years while the other project manager and line manager have been working together for 5 years. Unfortunately it is beginning to feel like my line manager favours my colleague and they end up getting all the great projects and accompanying praise. Any ideas how I can address this issue with my boss without sounding bitter? Read more

Ask Liz: swearing in the office

Ask Liz: swearing in the office

Dear Liz, our new team assistant works really hard and produces great work but she has a very informal manner and often drops swear words into conversations when talking to colleagues. What can I do to encourage her to act more professionally, without taking away her friendliness? Read more

Achieving real diversity requires changing the way agencies operate

Achieving real diversity requires changing the way agencies operate

Kevin Roberts’ recent comments that the gender diversity debate ‘is all over’, have served to focus us on an issue which most agencies know is an industry problem, but are not yet doing enough to fix. As IPA President Tom Knox recently stated, "Let’s be absolutely clear: the debate is nowhere near over." He went on to reference some of the vital initiatives that the IPA champions, all aimed at addressing the need for greater diversity. Read more

Ask Liz: Colleague Conflict

Ask Liz: Colleague Conflict

Dear Liz, our line manager recently told us we have a new colleague joining soon, who will be working alongside me. After finding out the name of the new starter, I realise it is somebody I clashed with at an old place of work, which is one of the reasons why I chose to leave. I don’t want to make anything uncomfortable within the office when they start, but I know they will remember our history. How do I approach building a new relationship when the old one is so damaged? Read more

Listening out for radio insights

Listening out for radio insights

With 35 million weekly listeners and more than 300 stations, UK commercial radio offers scale and variety to advertisers. Yet the potential to use the platform to create flexible and influential branded messaging and content is sometimes overlooked. Read more

Ask Liz: Socialising Dilemma

Ask Liz: Socialising Dilemma

I recently joined a young and dynamic agency where there is a large emphasis on after work drinks. Although I have attended a few of these, they are becoming so regular that I feel pressured into attending in order to build and maintain relationships. I have other commitments in my personal life and am finding it hard to balance the two, along with late nights. I’m also worried this will soon affect my energy levels at work, what can I do? Read more

Why diversity of thinking, ideas and people is what makes agencies a joy to work with

Why diversity of thinking, ideas and people is what makes agencies a joy to work with

At last week’s Members’ Lunch Sarah Ellis, Head of Marketing at Sainsbury’s, gave an address to the audience on her experiences and insights gained from chairing the judges for the IPA Gold CPD Accreditation. We thought her perspective as a client was an important read for our wider membership. To that end, here’s a specially edited version of that opening address. Read more

Advertising and Conscious Capitalism

Advertising and Conscious Capitalism

IPA President Tom Knox, alongside leading figures from media and the world of business, is to drive home the benefits of Conscious Capitalism – that companies can do good and make money, to the advertising industry at a special event on 11th May 2016. He reflects on why it has become so important to him and why it should matter to our industry. Read more

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