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Latest Posts
from september 2017

Is all this data driving brand advantage?

Is all this data driving brand advantage?

Earlier this year IPA President, Sarah Golding, set out her ‘Magic and the Machines’ agenda and a new programme to help agencies fully embrace data and “the machines”, to deliver better marketing. Here Sue Elms, Consultant at Skin the Cat argues that we should embrace the machines, and even delegate to them, but we should never abdicate to them. Read more

My Favourite Five Ads: Dave Henderson

My Favourite Five Ads: Dave Henderson

A "monochrome masterpiece" with integration of the product that has "never been bettered". To celebrate the IPA's centenary this year, we are asking adland's finest to pick their top five ads from the past century. This week, Dave Henderson, Creative Partner at Atomic London, makes his selection. Read more

My Favourite Five Ads: Anna Carpen

My Favourite Five Ads: Anna Carpen

"The best ads are able to land themselves slap bang in the middle of culture." To celebrate the IPA's centenary this year, we are asking adland's finest to pick their top five ads from the past century. This week Anna Carpen, Executive Creative Director at 18 Feet and Rising, makes her selection. Read more

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