31/01/2018 by Paul Sambrook in inspiration OOH: Fortune favours the brave Beyond the numbers, it’s clear that OOH presents a huge opportunity for brands - if they’re brave enough to seize it, argues Rapport's Paul Sambrook. Read more
30/01/2018 by Carlos Grande in insight Seven ways to gain client approval for your case study Some clients withhold their permission for a case to be submitted for the IPA Effectiveness Awards. Here are seven ways to win them over. Read more
30/01/2018 by Megan Hallinan in careers & talent 13 Reasons Why... Leaders need to empathise Want to take a step up in managing your team? Megan Hallinan, Head of PR & Social at MBA discusses what she learned from the popular TV series ‘13 Reasons Why’ on how a leader should empathise with their team. Read more
17/01/2018 by Liz Nottingham in industry & issues Dear Liz, what can we do to improve ethnic diversity within the industry? The voice is loud – but is anyone listening? Liz Nottingham, Agency HR Director, FIPA on the key areas to focus on to help the industry move faster towards equality and a diverse workforce. Read more
17/01/2018 by Sue Unerman in industry & issues What do you actually do? Sue Unerman, Chief Transformation Officer at MediaCom asks how we can better define what we do as a profession. Read more
16/01/2018 by Paul Bainsfair in inspiration What's inspired Paul Bainsfair? In the first edition of our 'What's inspired you?' column, IPA Director General Paul Bainsfair reveals the "heart stopping demonstration of human accomplishment" that inspired him on a trip to New York. Read more
Undervalued? It could be that you’re lacking commercial chemistry By Saj Manzoor, in Industry & Issues