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by Charlie Young

How has the industry reacted to the Q1 2018 IPA Bellwether Report?

How has the industry reacted to the Q1 2018 IPA Bellwether Report?

In line with the trend seen since the end of 2012, UK marketing budgets were increased further during the first quarter of 2018 as marketing executives helped launch new products, bolstered events marketing and continued to enhance the role of digital platforms within their marketing strategies. This is according to the IPA’s Q1 2018 Bellwether Report released last week. Read more

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