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Latest Posts
in Industry & Issues

Everything is possible

Everything is possible

Is it? According to Chinese behemoth Tencent it is. Janet Hull, IPA Director of Marketing Strategy and Co-Producer of Createch 2018 lifts the lid on the internet colossus and the UK advertising industry’s burgeoning relationship with them. Read more

How has the industry reacted to the Q1 2018 IPA Bellwether Report?

How has the industry reacted to the Q1 2018 IPA Bellwether Report?

In line with the trend seen since the end of 2012, UK marketing budgets were increased further during the first quarter of 2018 as marketing executives helped launch new products, bolstered events marketing and continued to enhance the role of digital platforms within their marketing strategies. This is according to the IPA’s Q1 2018 Bellwether Report released last week. Read more

Industry luminaries debate adland’s LEADing issues

Industry luminaries debate adland’s LEADing issues

Karen Bradley MP, Syl Saller, Lucy Jameson, Evan Davis and Paul Feldwick were just some of the stellar names on the line-up for this year’s AA Lead Conference. They debated a range of themes from the value of advertising, politics and the economy and, increasingly under Andy Duncan's leadership, responsible advertising as a force for good. For those unable to make it, IPA Finance Director Tom Lewis has summed up the key takeaways. Read more

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