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Paul Bainsfair on Advertising Week Europe

Paul Bainsfair on Advertising Week Europe
IPA Director General Paul Bainsfair looks ahead to this year's Advertising Week Europe.

I’m very pleased that Advertising Week Europe returns to London this month (31st March-4th April).

It’s hard to believe that this will only be the second year for Advertising Week Europe. Last year started with a bang as the advertising cognoscenti really embraced the idea of a special week to celebrate and debate this great industry of ours.

This year promises another dynamic and cracking programme of events that will inform and inspire in equal measure, as well as demonstrating to the rest of the world that we continue to have our finger on the pulse. BAFTA, near our own headquarters, will be the epicenter for most of the week with over 50 distinct seminars over four days.

The IPA will be hosting a track of events by some of London’s leading agencies. I know that Maxus, M&C Saatchi, DLKW Lowe and BBH are creating interesting sessions, some including big names from the world of sport. I’ll also be interested to see what the likes of The Marketing Society, Google, Metro, D&AD and Twitter have up their sleeves.

As some of you may know the IPA will be holding a session called ‘The Secret Life of your Smartphone’ on Monday 31st March with our Deputy Research Director Belinda Beeftink. We are launching our latest TouchPoints5 consumer survey on 27th March with digital very much at the forefront of the agenda when it comes to looking at how consumers are behaving. Smartphones and second screen interaction are fundamental to the way individuals and families behave now.

During Adweek we will also be highlighting our successful Creative Pioneers Challenge, and the 100 apprenticeships that this year’s scheme offers, together with our incredibly popular Women of Tomorrow 2014 winners.

To my mind it definitely adds to the enjoyment of the week that there’s a calendar of social events around the seminars - from the Leadership Breakfasts at Ronnie Scott’s to the closing dinner at The House of Lords.

It’s funny how it takes someone from the other side of the Atlantic like New Yorker Matt Scheckner to remind us what fabulous venues we have in this great city of London. I have long been an admirer of Advertising Week in New York and I was delighted to be able to attend and participate last autumn.

It’s quite a big deal over there as I discovered when we were invited to launch Advertising Week by ringing the bell at the New York Stock Exchange. Perhaps we can look forward to having a similar effect in London when, like New York, we have been going eight years.

I can say, however, that looking at this year’s programme of events, we are catching up fast and I fully expect that Advertising Week Europe will be on the same scale as the New York version very soon.

It’s often said that London is one of the world’s leading centres for advertising. Advertising Week Europe is an opportunity to experience this first hand

Paul Bainsfair is the Director General of The IPA, 44 Belgrave Square, London.

The 2014 site, http://advertisingweek.eu is now live and registration is open. The IPA can offer its members a 30% discount - tickets can be purchased for £229.

Last updated 11/03/2014

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