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What drives advertising ROI?

What drives advertising ROI?

One of the key roles of the IPA through the Effectiveness Awards is to shine a light on the most effective advertising campaigns in our industry. The awards create the case studies of the best our industry has to offer with respect to commercially effective advertising. Read more

Listening out for radio insights

Listening out for radio insights

With 35 million weekly listeners and more than 300 stations, UK commercial radio offers scale and variety to advertisers. Yet the potential to use the platform to create flexible and influential branded messaging and content is sometimes overlooked. Read more

Key learnings from Good Brief Week 2015

Key learnings from Good Brief Week 2015

Recognising the marketing world is evolving very quickly and that everyone’s briefing skills could do with a little polishing, the IPA & ISBA created a week-long series of six inspiring events, debates and discussions designed to focus on sharing great briefing practices. Read more

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