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It's time more marketers started measuring, not counting, social media impact

It's time more marketers started measuring, not counting, social media impact
Stephen Maher, CEO of MBA and Chairman at The Marketing Society, reveals what the industry can expect from the #IPASocialWorks guides.

Social media is ever powerful and ever growing in influence in the lives of all brands - in their customer service, in their source of rich insight and in their marketing, writes Stephen Maher, chairman of #IPASocialWorks, chairman of the Marketing Society and CEO of MBA.

Social now finally has a seat at most boardroom tables – often helping glue together more siloed operations. Social media budgets are only going one way and social data is only going one way to the extent that new social platforms are being valued for billions overnight . This we know and know well...

Stephen Maher is CEO of MBA and Chairman at The Marketing Society.

Read the rest of this illuminating article on the Marketing website.

Last updated 03/02/2015

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