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in Inspiration

Is all this data driving brand advantage?

Is all this data driving brand advantage?

Earlier this year IPA President, Sarah Golding, set out her ‘Magic and the Machines’ agenda and a new programme to help agencies fully embrace data and “the machines”, to deliver better marketing. Here Sue Elms, Consultant at Skin the Cat argues that we should embrace the machines, and even delegate to them, but we should never abdicate to them. Read more

My Favourite Five Ads: Dave Henderson

My Favourite Five Ads: Dave Henderson

A "monochrome masterpiece" with integration of the product that has "never been bettered". To celebrate the IPA's centenary this year, we are asking adland's finest to pick their top five ads from the past century. This week, Dave Henderson, Creative Partner at Atomic London, makes his selection. Read more

My Favourite Five Ads: Anna Carpen

My Favourite Five Ads: Anna Carpen

"The best ads are able to land themselves slap bang in the middle of culture." To celebrate the IPA's centenary this year, we are asking adland's finest to pick their top five ads from the past century. This week Anna Carpen, Executive Creative Director at 18 Feet and Rising, makes her selection. Read more

My Favourite Five Ads: James Pais

My Favourite Five Ads: James Pais

To celebrate the IPA's centenary this year, we are asking adland's finest to pick their top five ads from the past century. This week, IPA Scotland Chairman James Pais takes us through his favourites, which feature a snowman, skinheads... and Elvis Costello. Read more

My Favourite Five Ads: Kate Cox

My Favourite Five Ads: Kate Cox

To celebrate the IPA's centenary this year, we are asking adland's finest to pick their top five ads from the past century. This week Kate Cox, CEO of Bray Leino, shares the five ads that had the greatest personal impact on her. Read more

My Favourite Five Ads: Stephen Roycroft

My Favourite Five Ads: Stephen Roycroft

To celebrate the IPA's centenary this year, we are asking adland's finest to pick their top five ads from the past century. Alive for over half of the IPA's 100 years Stephen Roycroft, IPA Northern Ireland Chairman and Managing Director, RLA Ireland shares the five ads that taught him how to pursue greater effectiveness throughout the 25 years he’s been learning the game. Read more

My Favourite Five Ads: Nicky Unsworth

My Favourite Five Ads: Nicky Unsworth

To celebrate the IPA's centenary this year, we are asking adland's finest to pick their top five ads from the past 100 years. This week Nicky Unsworth, Chief Executive of BJL Group and the re-elected Honorary Secretary at the IPA, chooses her favourites which feature white horses, a gorgeous animation and Joan Collins... Read more

My Favourite Five Ads: Andy Reid

My Favourite Five Ads: Andy Reid

To celebrate the IPA's centenary this year, we are asking adland's finest to pick their top five ads from the past 100 years. This week, Andy Reid, IPA City Head for South West and Managing Director at McCann Bristol, selects his favourite ads which includes 'A Big Orange Hit'... Read more

Achieving real diversity requires changing the way agencies operate

Achieving real diversity requires changing the way agencies operate

Kevin Roberts’ recent comments that the gender diversity debate ‘is all over’, have served to focus us on an issue which most agencies know is an industry problem, but are not yet doing enough to fix. As IPA President Tom Knox recently stated, "Let’s be absolutely clear: the debate is nowhere near over." He went on to reference some of the vital initiatives that the IPA champions, all aimed at addressing the need for greater diversity. Read more

Advertising and Conscious Capitalism

Advertising and Conscious Capitalism

IPA President Tom Knox, alongside leading figures from media and the world of business, is to drive home the benefits of Conscious Capitalism – that companies can do good and make money, to the advertising industry at a special event on 11th May 2016. He reflects on why it has become so important to him and why it should matter to our industry. Read more

Learning to launch

Learning to launch

In a product launch, communications plays the role of mitigating the risks and highlighting the rewards that come with bringing a new offering to market. IPA Effectiveness Editor Carlos Grande looks at what we can learn from the latest Effectiveness Masterclass event 'In With the New'. Read more

Let’s all give change a big hug

Let’s all give change a big hug

We should be used to this as member of the human race but it’s amazing how it still phases us. But it’s not just change is it? It’s the speed as well. If we all agree that the beginning of mass communications began with the printing press in the 1400s, then everything roughly stayed as it was for 600 years until the arrival of radio. Read more

Mobile Inspiration Day 2013

Mobile Inspiration Day 2013

On Monday 8th July, the IPA held an inspirational mobile event at Microsoft in London. Through interactive workshops and stimulating sessions, the 2013 half day morning event focussed on how mobile has changed consumer behaviour, revealed key insights into mobile phone usage, and kept attendees informed on the latest advances in mobile. Read more

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