Omnicom and WPP have the most chances to win a 2016 IPA Effectiveness Award.
But will they be rewarded when the winners' shortlist is announced?
Omnicom agencies have submitted 24 entries for the 2016 Effectiveness Awards, compared to 17 entered by WPP agencies.
The next placed holding group is Publicis with12 entries. Further down the list, Interpublic has three entries and Havas has a single entry.
Independent agencies submitted a total of 14 entries between them.
The shakeout of winners and losers will begin in earnest when the Effectiveness Awards Shortlist is announced in September revealing which entries will pick up an award at this year's ceremony on November 2nd.
Shortlisted entries are awarded points according to the system outlined below, and these points will determine who goes home with two titles.
The Effectiveness Company of the Year Prize will go to the organisation that accumulates the largest number of points from at least two papers in any one year of the Effectiveness Awards.
The Effectiveness Network of the Year will be awarded to the agency network that has the most points from at least two shortlisted papers from at least two agency offices.*
The points are awarded as follows:
• Gold 6
• Silver 4
• Bronze 2
• Grand Prix 3
• Channon Prize 2
• Special ** 1
*If the companies are part of the same network they will not accrue points towards Effectiveness Network of the Year.
**Excluding the Best Dedication to Effectiveness Award.
So while there is no prize for the best performing holding group, the list of entries shows us which holding groups own the agencies which are most actively seeking to win the industry's most demanding effectiveness awards.
More on the awards at http://www.ipa.co.uk/effectiveness/awards. You can book tickets for the awards ceremony here.
Last updated 02/08/2016