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tagged with “Agency”

Key learnings from Good Brief Week 2015

Key learnings from Good Brief Week 2015

Recognising the marketing world is evolving very quickly and that everyone’s briefing skills could do with a little polishing, the IPA & ISBA created a week-long series of six inspiring events, debates and discussions designed to focus on sharing great briefing practices. Read more

Ask Liz: how useful is the Myers-Briggs test?

Ask Liz: how useful is the Myers-Briggs test?

Dear Liz, I recently read a thought-provoking and interesting article on the usefulness of the Myers-Briggs personality test. The article argues the test is meaningless and likens it to a Buzzfeed quiz. Yet, it’s widely used within many businesses including in adland. What are your thoughts on the test and why is it still being used? Read more

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