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tagged with “P”

My Favourite Five Ads: David Billing

My Favourite Five Ads: David Billing

To celebrate the IPA's centenary this year, we are asking adland's finest to pick their top five ads from the past century. This week, David Billing, ECD at Above+Beyond shares his hand-picked favourite ads "because you didn’t need another middle-aged guy telling you how great Guinness 'Surfers' was, did you? Read more

My Favourite Five Ads: Tom Ewart

My Favourite Five Ads: Tom Ewart

To celebrate the IPA's centenary this year, we are asking adland's finest to pick their top five ads from the past century. This week, Tom Ewart, CCO/Founding Partner of The Corner shares his favourites, including a cultural landmark, the Unexpected and "the greatest use of eight words in advertising, ever". Read more

Unlocking my career potential at RAPP

Unlocking my career potential at RAPP

"It only took me four years to realise that I could make a living from what I truly love – coming up with mad stuff and then making it." After attending the inaugural Advertising Unlocked open day, Kate O'Connor shares her experience of it as she attempts to make a career switch from Financial Services into the world of Creative. Read more

Is all this data driving brand advantage?

Is all this data driving brand advantage?

Earlier this year IPA President, Sarah Golding, set out her ‘Magic and the Machines’ agenda and a new programme to help agencies fully embrace data and “the machines”, to deliver better marketing. Here Sue Elms, Consultant at Skin the Cat argues that we should embrace the machines, and even delegate to them, but we should never abdicate to them. Read more

My Favourite Five Ads: Anna Carpen

My Favourite Five Ads: Anna Carpen

"The best ads are able to land themselves slap bang in the middle of culture." To celebrate the IPA's centenary this year, we are asking adland's finest to pick their top five ads from the past century. This week Anna Carpen, Executive Creative Director at 18 Feet and Rising, makes her selection. Read more

My Favourite Five Ads: James Pais

My Favourite Five Ads: James Pais

To celebrate the IPA's centenary this year, we are asking adland's finest to pick their top five ads from the past century. This week, IPA Scotland Chairman James Pais takes us through his favourites, which feature a snowman, skinheads... and Elvis Costello. Read more

My Favourite Five Ads: Kate Cox

My Favourite Five Ads: Kate Cox

To celebrate the IPA's centenary this year, we are asking adland's finest to pick their top five ads from the past century. This week Kate Cox, CEO of Bray Leino, shares the five ads that had the greatest personal impact on her. Read more

My Favourite Five Ads: Stephen Roycroft

My Favourite Five Ads: Stephen Roycroft

To celebrate the IPA's centenary this year, we are asking adland's finest to pick their top five ads from the past century. Alive for over half of the IPA's 100 years Stephen Roycroft, IPA Northern Ireland Chairman and Managing Director, RLA Ireland shares the five ads that taught him how to pursue greater effectiveness throughout the 25 years he’s been learning the game. Read more

Dear Liz, what can I do to increase my skills at work?

Dear Liz, what can I do to increase my skills at work?

Dear Liz, I’ve been in my current role at an agency for a few years now and while I enjoy it, I’m concerned that I’m no longer learning anything new. I’d like to increase my skills – perhaps with extra training or a course – but it’s not common practice for employees here to do this and I’m not even sure if there’s a budget for it. How would you recommend I approach this subject with my line manager? Read more

My Favourite Five Ads: Nicky Unsworth

My Favourite Five Ads: Nicky Unsworth

To celebrate the IPA's centenary this year, we are asking adland's finest to pick their top five ads from the past 100 years. This week Nicky Unsworth, Chief Executive of BJL Group and the re-elected Honorary Secretary at the IPA, chooses her favourites which feature white horses, a gorgeous animation and Joan Collins... Read more

My Favourite Five Ads: Andy Reid

My Favourite Five Ads: Andy Reid

To celebrate the IPA's centenary this year, we are asking adland's finest to pick their top five ads from the past 100 years. This week, Andy Reid, IPA City Head for South West and Managing Director at McCann Bristol, selects his favourite ads which includes 'A Big Orange Hit'... Read more

Don’t move, improve

Don’t move, improve

“Should I move jobs?”, was a question that came up a lot when I was performing my duties as a mentor at a recent IPA event. Agency staff from across our industry wanted to know if they’d be better off in another workplace and were under the impression they could earn more elsewhere or get promoted more quickly by moving. Read more

Listening out for radio insights

Listening out for radio insights

With 35 million weekly listeners and more than 300 stations, UK commercial radio offers scale and variety to advertisers. Yet the potential to use the platform to create flexible and influential branded messaging and content is sometimes overlooked. Read more

Ask Liz: Socialising Dilemma

Ask Liz: Socialising Dilemma

I recently joined a young and dynamic agency where there is a large emphasis on after work drinks. Although I have attended a few of these, they are becoming so regular that I feel pressured into attending in order to build and maintain relationships. I have other commitments in my personal life and am finding it hard to balance the two, along with late nights. I’m also worried this will soon affect my energy levels at work, what can I do? Read more

Why diversity of thinking, ideas and people is what makes agencies a joy to work with

Why diversity of thinking, ideas and people is what makes agencies a joy to work with

At last week’s Members’ Lunch Sarah Ellis, Head of Marketing at Sainsbury’s, gave an address to the audience on her experiences and insights gained from chairing the judges for the IPA Gold CPD Accreditation. We thought her perspective as a client was an important read for our wider membership. To that end, here’s a specially edited version of that opening address. Read more

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