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tagged with “effectiveness”

What drives advertising ROI?

What drives advertising ROI?

One of the key roles of the IPA through the Effectiveness Awards is to shine a light on the most effective advertising campaigns in our industry. The awards create the case studies of the best our industry has to offer with respect to commercially effective advertising. Read more

Listening out for radio insights

Listening out for radio insights

With 35 million weekly listeners and more than 300 stations, UK commercial radio offers scale and variety to advertisers. Yet the potential to use the platform to create flexible and influential branded messaging and content is sometimes overlooked. Read more

2014 IPA Effectiveness Quiz Answers

2014 IPA Effectiveness Quiz Answers

The answers to our 2014 IPA Effectiveness Awards Quiz are below. Congratulations again to our winner, Simon Harwood, head of futures at PHD Media, who received the prize of 22 cupcakes, champagne and a copy of The Great British Bake-off: Big Book of Baking.Thanks to everyone who took part.

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Bring your own effectiveness

Bring your own effectiveness

The effectiveness of owned media is not much researched or understood. By exploiting the genre's ability to support trusted information, creative innovation and better customer journeys, brands on the 2014 IPA Effectiveness Awards Shortlist have demonstrated owned media's potential. Read more

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