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tagged with “president”

Is all this data driving brand advantage?

Is all this data driving brand advantage?

Earlier this year IPA President, Sarah Golding, set out her ‘Magic and the Machines’ agenda and a new programme to help agencies fully embrace data and “the machines”, to deliver better marketing. Here Sue Elms, Consultant at Skin the Cat argues that we should embrace the machines, and even delegate to them, but we should never abdicate to them. Read more

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