IPA: Associated Industry Courses

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Associated Industry Courses

The IPA offers training courses for IPA members only, including the Seven Stages Programme and a range of other courses and workshops.

The following is a list of industry associations offering specialist courses, which clarifies what may be registered as CPD.

Unlike some CPD schemes in other sectors, these organisations' courses are not accredited by the IPA and therefore their individual courses are not necessarily recommendations by us, nor can we testify to their quality.

Course Provider	Sample Courses	Target Group
The Account Planning Group (APG) 16 Creighton Avenue London N10 1NU Tel: 020 8444 3692 Fax: 020 8883 9953 e-mail: mail@apg.org.uk web: www.apg.org.uk	Seminars New perspectives in planning Planning outside advertising agencies Education Qualitative research Creative briefing Quantitative skills for planners International planning Evening meetings Planning on the client side Brand evaluation Planning and research Direct marketing Predicting the future	Planners both within and outside of the advertising industry.
The Advertising Association (AA) Abford House 15 Wilton Road London SW1V 1NJ Tel: 020 7828 2771 Fax: 020 7931 0376 e-mail: aa@adassoc.org.uk web: www.adassoc.org.uk	Media business course Planning project bringing together the advertising, media and client-side of the business.	Advertising, media, design, publishing, and client-side personnel with at least eighteen months' practical experience.
Advertising Creative Circle 22 Poland Street London W1V 8QQ Tel: 020 7734 9334 Fax: 020 7287 9203 e-mail: janice@creativecircle.co.uk web: www.creativecircle.co.uk	Role reversal seminar Insights into the creative process. helping clients to write creative briefs.	Clients, e.g. marketing directors and brand managers.
The Chartered Institute of Marketing (CIM) Moor Hall Cookham Maidenhead Berkshire SL6 9QH CIM Training Client Services Team Tel: +44 (0) 1628 427 200 Fax: +44 (0) 1628 427 267 e-mail: training@cim.co.uk web: www.cimtraining.com All of our courses and qualifications can be tailored to benefit your organisation, please contact our CIM In Company Training Solutions Team on +44 (0) 1628 427 241 or e-mail inco@cim.co.uk	Blended e-learning qualifications and on-line courses now also available, including: CIM Certificate in Marketing Online IPS Online Certificate in Professional Sales For further information and course demos please visit www.cimtraining.com and click 'E-Learning' Fundamental Introduction to the tools of marketing The principles of marketing The Principles of Selling Successful PR and How to Achieve It An Introduction to Brand Management Writing for the Web in Plain English Intermediate Foundations of Strategic Marketing Integrated Marketing Communications Brand Marketing Copywriting for Marketers Delivering Persuasive Presentations Advanced Advanced Data Protection Workshop CRM - The Low Tech Method Developing Successful Brand Strategies Creative Strategies The Fast Track Marketing Masterclass Strategies for Sales Directors	Fundamental: Giving a thorough and systematic foundation Intermediate: Building practical skills from a core understanding of the fundamental principles Advanced: Designed for senior managers with at least five years' experience and a thorough knowledge of marketing
D&AD (British Design and Art Direction) 9 Graphite Square Vauxhall Walk London SE11 5EE Tel: 020 7840 1111 e-mail: laura@dandad.co.uk web: www.dandad.org Contact: Laura Woodroffe, Deputy Training Director	Creative sessions designed to stretch and inspire creatives. Sessions include Craft Skills, such as Writing for Advertising, Art Direction and Typography; Inspirational sessions, such as Animation, Filmmaking and Comedy Writing; Survival Skills sessions, such as Presentation Skills and 'How to get ahead�' and some Management Skills sessions. Other D&AD activities that are valid for CPD are the President's Lectures and participation in various educational activities for undergraduates and graduates	Advertising creatives and designers.
IAA (The International Advertising Association) 12 Rickett Street London SW6 1RU Tel: 020 7381 8777 e-mail: annika@iaauk.com web:www.iaauk.com Contact: Annika McCaskie	PAC 2003 PAC is an established and highly respected international media training course. The aim is to stimulate debate, discussion and communication whilst developinga greater understanding of the advertising process - from the client, agency and media owner perspective. Running 3rd-6th September 2003 at Merton College, Oxford.	Anyone seeking to develop their international media or marketing skills ie media executives, media planners, marketing executives and media representatives.
The Institute of Direct Marketing (IDM) 1 Park Road Teddington Middlesex TW11 0AR Tel: 020 8977 5705 Fax: 020 8943 2535 web(link through to short course area):www.theidm.com/psc/	The Absolute Essentials of Direct Marketing This one-day course is designed to give a firm grounding in the 'absolute essentials' of direct marketing to people new to the business - whether complete beginners or marketers who have gained their experience in other fields Complete Direct Marketing An intensive, three-day course full of examples and practical exercises covering all the core elements of successful direct marketing Successful Creativity in Direct Marketing An exhilarating two-day exploration of the creativity that inspires successful direct marketing both online and offline Integrated Marketing Communications This two-day intensive course aims to give you the confidence and ability to develop and evaluate integrated, mulit-media, multi-channel solutions successfully. You will receive practical guidance on planning, budgeting and overcoming the barriers to successful integration.	Anyone working in direct marketing and/or the advertising industry
IPC Media Kings Reach Tower Stamford Street London SE1 9LS Tel: 020 7261 5000 Fax: 020 7261 7984 e-mail:Georgina_Ball@ipcmedia.com tel:0207 261 6798	Industry Seminar Day Introduction to the power of magazines. Senior speakers from all parts of IPC and team games to show attendees exactly what magazines can do for them and their clients in ways probably not experienced by them before. Good for broadening knowledge base in new recruits/people intending to work in any form of media	Graduates/newcomers to media industry
The Institute of Public Relations (IPR) 15 Northburgh Street London EC1V 0PR Tel: 020 7253 5151 Fax: 020 7490 0588 e-mail: training@ipr.org.uk web: www.ipr.org.uk	Foundation Level Introduction to PR How to handle the media Level One Writing for the Press Professional presentations including audio-visual skills Sponsorships and promotions Level Two Improve your creativity Using Television to your advantage Crisis and Issue Management	Foundation: New entrants into the PR industry Level One: Account Executives and PR Assistants Level Two: Account Managers and PR Managers
Incorporated Society of British Advertisers (ISBA) 44 Hertford Street London W1Y 8AE Tel: 020 7499 7502 Fax: 020 7629 2728 e-mail: elvirab@isba.org.uk web: www.isba.org.uk	Action Workshops How to get up speed in advertising How to make sponsorship work effectively How to make direct marketing work	For ISBA members only (i.e. for clients only, but agency people run some of the programmes and this counts as a qualifying activity)
Institute of Sales Promotion (ISP) Arena House 66-68 Pentonville Road Islington London N1 9HS Tel: 020 7837 5340 Fax: 020 7837 5326 e-mail: sues@isp.org.uk web: www.isp.org.uk	ISP Diploma Covers all aspects of Promotional Marketing ISP Training Weekend Sales Promotion Running Better Promotions Sales Promotion Understanding Sales Promotion Sales Promotion in Category Management	ISP Diploma: Anyone working, or intending to work, in marketing. ISP Training Weekend: Designed for agency account handlers with one or two years experience and for marketing personnel who are new to sales promotion Running Better Promotions: Marketing account executives or account handlers, as well as direct marketing and advertising personnel using promotions in their work Understanding Sales Promotion: Anyone new to sales promotion Sales Promotion in Category Managament: Anyone working in sales promotion
London Film School 24 Shelton Street London WC2H 9UB Tel: 020 7836 9642 Fax: 020 7490 0608 e-mail: k.hughes@lfs.org.uk web: www.lfs.org.uk	MA Screenwriting Programme Accredited by Skillset, the Sector Skills Council. One year screenwriting programme within the context of a diverse filmmaking community.	Students who would like to regard screenwriting as a specialisation, writers with experience in theatre, fiction or journalism.
London Film School 24 Shelton Street London WC2H 9UB Tel: 020 7836 9642 Fax: 020 7490 0608 e-mail: k.hughes@lfs.org.uk web: www.lfs.org.uk	The Director Prepares	One day seminar by award winning USTV and feature director Harvey Frost.
The Market Research Society (MRS) 15 Northburgh Street London EC1V 0JR Tel: 020 7490 4911 Fax: 020 7490 0608 e-mail: training.mrs@dial.pipex.com web: www.marketresearch.org.uk/	Introductory Introduction to Qualitative Research Basic Statistics Introduction to Quantitative Research Introduction to Questionnaire Design Essential Skills Essentials of Qualitative Research Essentials of Quantitative Research Moderating Skills Questionnaire Design Refining Skills Successful Client Research Refining Skills in Statistical Methods and Techniques Projective Techniques and Group Dynamics Specialist Business to Business Research Website Evaluation Creating and Sustaining Powerful Brands Advertising Research Business and Personal Skills Presentation Skills Influencing Skills Creative Thinking Business Development for Profesisonals - Strategy and Planning	Introductory: Those beginning their careers in market research and marketing (i.e. less than six months' experience). Essential Skills: Those with around two years' practical experience Refining Skills: Those with anything between six months and three years of practical experience Specialist: Appropriate for people at various stages in their careers Business and Personal Skills: Appropriate for people at various stages in their careers
The Media Circle 44 Belgrave Square London SW1X 8QS Tel: 020 7201 8232 Fax: 020 7235 6202 e-mail: training@mediacircle.org	Introductory Course Weekly evening seminars, given by senior industry figures run across 8 weeks to offer an introduction to the media industry. Understanding Agencies One day course to help delegates understand the structure, roles and responsibilities within different types of agencies, together with the media decision-making process in which they are involved. Negotiation Skills for Media Buyers and Sales Executives These are mirror image courses designed separately to equip both parties in media negotiations with best practice negotiation techniques. Communications Planning Two day course provides media practitioners with the knowledge, skills and confidence to create truly integrated communications plans. Presenting Solutions Gives delegates the practical skills to create and deliver solution-based presentations which generate positive action. Presenting Results This course equips media people with the skills and confidence to create and deliver results or information-based presentations in a compelling involving and effective way. Advanced Presentation Techniques This one day intensive course helps senior media people become fully aware of their strengths and how to capitalise on them and to eliminate any weaknesses within a safe environment. Managing Client Relationships This course helps those responsible for client relationships to create and manage a relationship of trust and respect within which high quality work can be developed and implemented. Accelerating Excellence in Media Account Management Three day residential course run with the IPA, for media agency executives who are at the stage when they are likely to be taking on significant account management experience on their own. People Management Fundamentals This course equips those who are new to managing other people with the skills to enhance the performance of their team.	Graduates/people with less than 6 months experience Sales executives, under 3 years experience. Media Buyers/Sales Executives, under 3 years experience. Media Practitioners, 3 to 5 years experience. Under 5 years experience. Under 5 years experience. Over 5 years experience. Client facing media practitioners. 3 to 5 years experience. Media people, relatively new to managing others.
NABS 91a Berwick Street London W1F 0NE Tel: 020 7292 7330 Fax: 020 7287 6848 e-mail: l.peel@nabs.org.uk web: www.nabs.org.uk	Fast Forward Fast Forward is a training series initiated by Jeremy Bullmore that NABS has run for the last 5 years. Fast Forward brings together people with 2 or 3 years experience from all parts of the marketing communications industry and from all the different agency disciplines to meet, mix, listen and learn. The course is held over 5 evenings and is a combination of talks and syndicate working. The brief this year is from Campaign and course speakers include Jeremy Bullmore, Rory Sutherland, Fru Hazlett and Grant Duncan. The course will be chaired by John Bartle. The dates this year are 21st Sept, 28th Sept, 5th Oct, 19th Oct and 26th Oct. All the sessions will be from 6.30-9pm at Central London industry venues. The cost per delegate is �500. Please contact Lucy Peel at NABS for any further details or you can look on the NABS website under the training section www.nabs.org.uk.	2 or 3 years experience from a variety of specialist disciplines
The Newspaper Society Bloomsbury House 74-77 Great Russell Street London WC1B 3DA Tel: 020 7693 0419 Fax: 020 7436 3873 e-mail: michael_brennan@newspapersoc.org.uk web: www.newspapersoc.org.uk	Introduction to Regional Press Planning The structure and scale of the regional press industry The position of the regional press in UK media Creating new perspectives Introduction to regional press planning Targeting and mapping JICREG and associated tools Research and case studies Feature link/Adfast All courses include a live team brief Regional locations available	Media planners with up to 12 month's experience of regional press
PRIME (the Pharmaceutical Marketing Society's training brand) e-mail: prime@pmsociety.org.uk web: www.prime.pmsociety.org.uk/	Prime is developing flexible, modular training programmes focusing on the key elements of pharmaceutical marketing for both manufacturers and the specialised service sector. This interactive training will be delivered by active practitioners in each area of speciality and is focused on practical application, not just theory, utilising real life examples of pharmaceutical marketing. The Essentials of Pharmaceutical Marketing The first programme within this initiative, PRIME 1 - The Essentials of Pharmaceutical Marketing, designed to provide the core, practical skills needed for the effective implementation of Pharma marketing. The programme, which has been developed by industry experts, includes a three-day core module and a selection from eight full or half day modules, combining to build a comprehensive introduction to pharmaceutical marketing. While the complete PRIME 1 programme is ideal for newly appointed or aspiring pharmaceutical marketers, the individual modules will have particular value to those who interact with operational marketing on a regular basis, for example medical, finance, regulatory personnel, project managers and other agency staff.
The Publicity Club of London c/o Communication Solutions 33 St James's Street London SW1A 1HD Tel: 020 7925 1132 Fax: 020 7385 5399 web: www.publicitycluboflondon.co.uk	Check our website (go to Event Programme) for up to date details of cpd eligible debates and insight seminars. Recent topics include 'Demystifying Direct Mail' and 'PR of a Popstar'. We also hold networking and social events.	Employees in the advertising, media and marketing communications world
PMA (pr & journalism) PMA House Free Church Passage St Ives Cambs PE27 5AY Tel: 01480 300653 Fax: 01480 496022 web: www.pma-group.com	Grammar Skills Writing for the web Proof Reading Learning about ad production Copywriting Introduction to dm Training courses held at the Centre for Media Excellence off Pentonville Road	Aimed at people working in the media, marketing and pr world
Radio Advertising Bureau (RAB) The Radiocentre 77 Shaftesbury Avenue London W1D 5DU Tel: 020 7306 2500 Fax: 020 7306 2505 web: rab.co.uk	For Media Planners & Buyers An Introduction to Radio Advertising (full day) Radio Planning and Implementation (full day) Beyond Conventional Spot Planning (half day) Understanding Sponsorship and Promotions (half day) Experiencing station visits (one and half days) Focus on radio (week long in agency) For Advertisers Understanding Radio Advertising (full day) Understanding Sponsorship and Promotions (half day) Bespoke Training Courses For Creative Agencies Radio for Account Handlers and Planners (full day) Bespoke workshop sessions for Creative Agencies	Introduction to Radio Advertising:Media planners and buyers with little or no experience in radio Radio Planning and Implementation: Media planners and buyers with between 1 and 4 years experience Beyond Conventional Spot Planning: Senior planners and strategists who are already familiar with conventional planning theories Understanding Sponsorship and Promotions: Experienced media planners and buyers who are familiar with radio and would like to extend their understanding of the medium Experiencing station visits:Senior media planners who would like to get right inside the unique connection radio stations have with their listeners Focus on radio seminars:An opportunity for planners to increase their interest and understanding on the latest thinking and opportunities in radio Understanding Radio Advertising: Members of national advertisers' marketing departments Understanding Sponsorship and Promotions:Members of national advertisers' marketing departments Bespoke Training Courses: Happy to organise sessions for the marketing departments of large national advertisers Radio for Account Handlers and Planners:Account handlers and planners in creative agencies who work on brands which use radio Bespoke workshop sessions for Creative AgenciesFor creative agencies to help develop understanding and working practices that will help to ensure creation, approval and production of creative and effective radio campaigns.
WACL e-mail: snmiller@aargroup.co.uk Tel: 020 7440 1301	The annual Women in Advertising and Communications London Training Forum will be held on 18th May 2006. For more detailed information or a booking form contact Sarah Nasmyth-Miller.