Martin Jones is widely regarded as having one of the greatest understandings of advertising agencies in the UK after helping over 700 clients to find their ideal match in this increasingly fragmented marketplace.
At the end of this year he will be stepping back from the AAR Group, but before he bids his final farewell he will share his reflections on the world of new business and how things have changed over the last 20 years at the next 44 Club event on Tuesday 25th November. Don’t miss out on hearing his top tips on how to become an expert in retaining and developing successful relationships with clients.
Martin Jones joined JWT in 1985 initially working in the agency’s information centre. He joined the new business department a year later and worked his way up, becoming New Business Director in 1991 He left JWT in 1997 to join AAR as Managing Director and completed a management buy out eighteen months later.
Today AAR handles around 150 client reviews per year across all of the marketing disciplines, accounting for approximately 75% of reviews where a client uses an intermediary. Jones oversees an average of 50 advertising reviews per year. Recent pitches include: The Sun, Comparethemarket.com, 888.com, Go3, London 2012, Christian Aid, Milk Marketing Forum, P&O Cruises, ING Direct and Kerry Foods.
Jones has been in Marketing magazine’s Power 100 of the most influential people for the past five years.
The event is taking place at the London College of Fashion, and includes drinks and nibbles from 6pm before kick-off at 6.30pm, and is due to finish at approximately 7.45pm.
The IPA has its own New Business Group made up of New Business/Marketing Directors from IPA member agencies. Its function is to discuss and act upon those issues facing IPA members working in new business. To get involved and for more information go to:
http://www.ipa.co.uk/Committees/IPA-New-Business-Group Please note that tickets booked offline will incur a 10% administration fee, and tickets cancelled within 48 hours of the event date will not be refunded, unless a waiting list is in operation.
Event Dates:
25/11/2008
Location:
London College of Fashion, 20 John Prince's Street, London, W1G 0BJ
Booking Deadline:
25/11/2008
Pricing inc VAT:
Member Ticket - £23.50
Non Member Ticket - £47.00
Student Ticket - £17.63
Event Contact:
Sophie Walker
Email:
events@ipa.co.uk
Phone:
020 7201 8224
A photographer may be present at IPA events. By purchasing and attending an event you consent to the possibility of your photograph being taken and to it being used by the IPA for promotional purposes in any media.