25/07/2008Appraising Creative Work 10th October

A way of looking at and appraising creative work that can help the internal team to fully understand the work and have one consistent viewpoint - this obviously helps 'sell' the creative idea to the client. Appraising work often has to be done really quickly - some of these tips will help the quick assessment and appraisal of creative concepts throughout the whole 360 degrees of communication. It is not enough nowadays to be good at appraising work just for television or press........... Much work will be done with appraising existing creative campaigns out there currently. Each delegate needs to bring a piece of work with them that either they admire greatly or a concept that has not yet been sold to the client.