The 2010 IPA Best of Health Awards; the premier worldwide creative award scheme for communications aimed at healthcare professionals, or healthcare messages to consumers, is now open for entries until Friday 9th April.
Entries are accepted in press, out of home, radio, TV, DM, mixed media and online, as well as international campaigns.
The entries will be judged by a panel of leading healthcare creatives, chaired by Mark Roalfe, Chairman and Executive Creative Director, rkcr/y&r and convened by Richard Rayment, Joint Creative Director, Junction 11.
Says Mark Roalfe, Chairman of Judges and Chairman and Executive Creative Director, rkcr/y&r: “Healthcare advertising can save lives. We therefore cannot underestimate the importance of healthcare messages and the need to make sure that they are seen, heard and remembered, which requires a great amount of creativity from our agencies. I look forward to witnessing this talent in my role as chairman of this fantastic awards scheme.”
Says Richard Rayment, Convenor of Judges and Joint Creative Director, Junction 11: “The Best of Health Awards are the most prestigious healthcare-focused advertising awards across Europe. As a true reflection of the creative standard achievable in our sector, they provide an important yardstick for agencies and clients.”
Last year, Mother Advertising was awarded the ‘Best of Show’ for advertising to consumers, for their ‘Pablo campaign’ for Frank; the Government’s anti-drug website and telephone helpline that offers advice, information and support to anyone concerned about drugs, and Langland was awarded the ‘Best of Show’ for advertising to healthcare professionals, for their ‘Smell the stilton’ direct marketing piece for Nexavar; a drug used to treat renal cancer sufferers.
The 2010 Awards ceremony and party will take place at Gilgamesh Studios in London on 24th June 2010.
For full details visit www.ipabestofhealthawards.co.uk