17/10/2008Insight into communications 17th October

Great communication ideas are underpinned by powerful customer insights. Insights are like gold - very valuable but difficult to find. This workshop - aimed primarily at consumer facing planners - comprises a number of short, example rich, facilitator inputs and group exercises putting theory into practice. Benefits In a lively morning session participants will cover: The definition of customer insight and its role in developing innovations and big communication ideas A creative process for getting from observations to insights Developing great communication ideas from powerful insights As a consequence of the course, participants should have a much clearer understanding of what constitutes a true customer 'insight', the characteristics that make them powerful, and how to find, develop and use insights for communication