IPA Eff Test Workshop: ‘Proving Commercial Success’ with Paul Arnold


CPD Value: 2 Hours

Interested in the Eff Test but are unsure if it is for you?
Hesitant about making the time commitment?

Attend a free taster workshop run by Eff Test editor, expert and examiner Paul Arnold.

Paul Arnold leads these sessions, demystifying the content of this challenging qualification and teaching you how you can gain its 3 MIPA stars.

Proving the effectiveness of your campaigns has never been more important. Considering today's culture of effectiveness and the prevalence of Big Data, designing a rigorous approach to evaluation is essential. To better understand the world of effectiveness that we operate in, and to learn the best way to prove your campaign's effectiveness, sign up for the IPA Eff Test Workshop. 

Topics to be covered include:

1. Calculating ROMI

2. Setting clear objectives 

3. Boxing up the metrics

4. Turning data into information

Ts and Cs

Due to popularity, places for the workshop are limited to 3 per agency.

Please note that whilst the workshop is free to attend for IPA members, there is a £30+VAT fee for 'no shows' or cancellations with less than 24 hours notice.

If you would like to book more than three delegates onto this workshop, please email heather@ipa.co.uk about availability before making your booking.

Course Dates and Locations

 
Location: IPA Offices, 44 Belgrave Square, London, SW1X 8QS
Course Date(s): 15th October 10AM - 12PM
Member Ticket £0.00 + VAT
Non-Member Ticket £75.00 + VAT
Booking Deadline: 15/10/2018


IPA Offices, 44 Belgrave Square, London, SW1X 8QS,   15 Oct 2018

Non-Member Ticket: £90.00
Booking Deadline: 15/10/2018

 
Location: PHD Media Manchester, Canada House, Chepstow St, Manchester M1 5FW
Course Date(s): 18th January 10AM - 12PM
Member Ticket £0.00 + VAT
Non-Member Ticket £0.00 + VAT
Booking Deadline: 16/01/2019


PHD Media Manchester, Canada House, Chepstow St, Manchester M1 5FW,   18 Jan 2019 10:00 - 12:00

Non-Member Ticket: Not available to non-members
Booking Deadline: 16/01/2019

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