Interested in the Eff Test but are unsure if it is for you?
Hesitant about making the time commitment?
Attend a free taster workshop run by Eff Test editor, expert and examiner Paul Arnold.
Paul Arnold leads these sessions, demystifying the content of this challenging qualification and teaching you how you can gain its 3 MIPA stars.
Proving the effectiveness of your campaigns has never been more important. Considering today's culture of effectiveness and the prevalence of Big Data, designing a rigorous approach to evaluation is essential. To better understand the world of effectiveness that we operate in, and to learn the best way to prove your campaign's effectiveness, sign up for the IPA Eff Test Workshop.
Topics to be covered include:
1. Calculating ROMI
2. Setting clear objectives
3. Boxing up the metrics
4. Turning data into information
Ts and Cs
Due to popularity, places for the workshop are limited to 3 per agency.
Please note that whilst the workshop is free to attend for IPA members, there is a £30+VAT fee for 'no shows' or cancellations with less than 24 hours notice.
If you would like to book more than three delegates onto this workshop, please email email@example.com about availability before making your booking.