Advanced Strategic Planning


CPD Value: 20 Hours

MIPA Accreditation: 1 star

“Strategy in the Age of Post-Truth: does it matter anymore?”

 

This is a not just a training course for Planners, this is a wake up call. This unique one-day session is for anyone regardless of discipline who would like to focus and sharpen their strategic thinking, it is as applicable and as important to creatives, designers and account managers as it is to planners and strategists.

 

Designed to stretch thinking and to open eyes. It is practical and unpretentious. Each session will be followed by a “so what” debate on what to take out and most importantly what to do differently on return to agency life.

 

If you feel like it’s time for you to step up into strategic leadership with your client or in your agency, then this is the course for you.

 

If you feel like you want to start understanding business challenges, not just creative opportunities then this course if for you.

 

If you feel that the world is moving too fast and you want to get off, then this course is for you.

 

“Post-Truth”, the OED word of the year in 2016.

 

It’s the world we are living in.

 

So does strategy matter anymore in the age of Post-Truth?

Chaired by Amelia Torode, delegates are required to complete pre-work, have access to an online portal and submit a final assignment for marking. On passing the assignment delegates will gain a MIPA star. This training day will benefit anyone wishing to sharpen and modernise their strategic thinking. 

AGENDA

 

8.45am                BREAKFAST 

9.15am                Amelia Torode welcome and set out day’s objectives

9.30am                 “We're so out of touch, what is really going on?"

                               Deborah Mattinson - CEO, Founder “Britain Thinks”

10.15am              “Technology is moving so fast, where does that leave my job?"

                               Panel discussion (speakers TBC) - chaired by Amelia Torode, with questions

11.15am              BREAK

11.30am              “Does truth matter in the age of Post-Truth?”

                             Matthew D’Ancona - journalist, “Post-Truth"

12.15pm              “What does truth mean for brands, come to think of it what do brands mean now?"

                             Panel discussion (speakers TBC) - chaired by Amelia Torode, with questions

1.15pm                LUNCH

2.00pm                Morning summation with Amelia Torode

2.30pm                Mapping the new agency landscape

                            Panel discussion chaired by Amelia Torode, with questions

3.30pm                Moving from "Viewing Ideas" to "Doing Ideas", why experieince is key

                            Mark Bell, Chief Experience Officer Oliver

4.15pm                BREAK - TEA

4.30pm                Date Science - The Art of Numbers

5.30pm                Wrap up - Amelia Torode

6pm                      CLOSE - DRINKS

Course Dates and Locations

 
Location: IPA, 44 Belgrave Square, London, SW1X 8QS
Course Date(s): 23 Nov 2017 08:30 - 18:30
Member Ticket £500.00 + VAT
Non-Member Ticket £750.00 + VAT
Booking Deadline: 16/11/2017
Submission Deadline: 22/12/2017


IPA, 44 Belgrave Square, London, SW1X 8QS,   23 Nov 2017 08:30 - 18:30

Non-Member Ticket: £900.00
Booking Deadline: 16/11/2017

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