Huge amounts of time and money is invested in developing a strong position and communication strategy for the brands.
In this course, we will explore many key planning tools that will demystify the dark art, long words and odd diagrams that make up the world of strategic brand planning.
To encourage engagement in more strategic brand debates by having a broader understanding of some of the main strategic planning tools.
To instil an appreciation and confidence to discuss strategy, challenge assumptions, have a point of view and constantly strive for simplicity over complexity.
To help delegates understand these planning tools and give them confidence to never assume someone else ‘knows best’
Suitable for Account handlers, junior planners and brand managers with 2-5 years’ experience. People who are becoming frustrated that they are not seen by their clients or their marketing teams as true business partners.
Who runs it - Paul Burns
For more information email firstname.lastname@example.org