The IPA has launched a series of Production Talks taking place on Thursday evenings from March to October 2017.
With the role of the agency producer ever expanding, these talks aim to help inform and inspire the craft of production. We hear from experts using the latest technology, covering areas such as Virtual Reality Production, experiential events, through to practical issues such as filming fully integrated campaigns and filming in London.
The talks provide an opportunity to hear about the latest trends over a glass of wine and ask questions of the experts currently working in these fields.
- Thursday 26th October - Typography with Why Not Associates
Typography is a crucial part of any production be it behind the scenes in scripts, treatments and schedules
or crediting stars and endframing products and services. All too often typography is left as a last minute
addition missing creative opportunities available if factored in at the beginning of the production process.
Why Not Associates, who have been in the creative type game for 30 years, will present a case for
how well planned projects can use type to their advantage, enhancing messages and communication
and even elevating it to hero status.
Registration will begin at 6.00pm, followed by drinks and the talk will commence at 6.30pm and end by 8.00pm.
Please note, bookings requesting to be paid by invoice will incur a 10% administration fee.