Strategic Planning: Making Yourself Useful in a New-Fashioned Industry - Surrey

Course content
A three day residential course aimed at mid-level strategic planners which will help them become their client's strategic business partner.
The course includes inspirational speakers from every agency discipline sharing their knowledge and expertise to inspire and educate delegates.The course offers a unique blend of planner fundamentals combined with a range of new channel and discipline thinking.  This knowledge is put into practice with a live brief from a charity that would otherwise be unable to afford the expertise in the room.  The benefit of this is that the charity gets some brilliant thinking/executable ideas and our delegates are more likely to see these ideas come to fruition, all for a good cause.

Chairs and speakers
This year's course will be chaired by Chris Gallery from Mother & Shekhar Deshpande from JWT.

Confirmed speakers are:  Rebecca Moody (Mother), Nick Vale (Maxus), Claire Chapoulet (InterContinental Hotels Group), Indy Saha (Google Creative Labs), Nick Kendall (Author), Lucy Jameson (Grey), Jon Steel (WPP).

Who is this course aimed at?
Strategic Planners in agencies of all disciplines with between 2 – 6 years experience.

CPD Value

27 hours

Further information
For more information on this course please call us on +44 (0) 207 2018 245 or email jessica@ipa.co.uk

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