Commercial Certificate

CPD Value: 8 Hours

MIPA Accreditation: 1 star


Written by the IPA Finance Policy Group, the Commercial qualification has been created to give future industry leaders an education in agency finance, to help with those important client conversations and to build the understanding that you need to create great work that delivers a great profit.

Who it is for

The Commercial Certificate is primarily aimed at Account Directors but is essential learning for any one working in a client facing role looking to develop their commercial nous.


The qualification is made up of seven sections:
- Terminology - the language of finance
- KPIs - the key numbers for agencies
- Fees - how agencies are paid
- Finance and Production
- Contract elements
- Finance and Media Agencies
- Client P&L

The qualification is examined via a 30 minute online exam, delegates must pass two mid-module tests in order to unlock the exam.


Finance is an essential part of the business, and extremely important to clients. The Commercial certificates arms future leaders with the tools to understanding their agency finance.

Authors and contributors

The IPA Commercial Certificate was devised and written by the IPA Finance Policy Group

More Information

For more information or queries about this qualification please email:

If you are from outside the UK and would like more information about this qualification please vist our Global Qualifications page or email:

IPA Commercial Certificate Candidate Policies 2018-19

Please note that due to a server upgrade, the Pathway learning system may be unavailable from 12pm this Saturday, 9th January. We expect the service to resume by 1pm. Thank you.
Location: Online Learning
Qualification Date(s): Available Now
Member Ticket £0.00 + VAT
Non-Member Ticket £250.00 + VAT
Booking Deadline: 01/09/2118

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