Written by the IPA Finance Policy Group, the Commercial Certificate has been created to give future industry leaders an education in agency finance, to help with those important client conversations and to build the understanding that you need to create great work that delivers a great profit.
Who is it for?
The Commercial Certificate is primarily aimed at Account Directors but is essential learning for any one working in a client facing role looking to develop their commercial nous.
Finance is an essential part of the business, and extremely important to clients. The Commercial certificates arms future leaders with the tools to understanding their agency finance.
- Terminology - the language of finance
- KPIs - the key numbers for agencies
- Fees - how agencies are paid
- Finance and Production
- Contract elements
- Finance and Media Agencies
- Client P&L
View the full syllabus here.
In order to gain the IPA Commercial Certificate, delegates must complete an online examination. A digital certification of completion is then awarded to all delegates who successfully pass the exam.
Ts and Cs
IPA Commercial Certificate Policies 2018-19