The IPA Commercial Certificate - Global

CPD Value: 8 Hours

MIPA Accreditation: 2 stars

Written by the IPA Finance Policy Group, the Commercial Certificate has been created to give future industry leaders an education in agency finance, to help with those important client conversations and to build the understanding that you need to create great work that delivers a great profit.


Who is it for?

The Commercial Certificate is primarily aimed at Account Directors but is essential learning for any one working in a client facing role looking to develop their commercial nous.
Finance is an essential part of the business, and extremely important to clients. The Commercial certificates arms future leaders with the tools to understanding their agency finance.


  • Terminology - the language of finance
  • KPIs - the key numbers for agencies
  • Fees - how agencies are paid
  • Finance and Production
  • Contract elements
  • Finance and Media Agencies
  • Client P&L

View the full syllabus here.


In order to gain the IPA Commercial Certificate, delegates must complete a 30 minute online examination. A digital certification of completion is then awarded to all delegates who successfully pass the exam.

Find out more / Book the IPA Commercial Certificate.

T's & C's

You must complete your qualification within 12 months of your booking, or pay the full qualification fees again.

Be sure to review the full policies before booking your place: Global IPA Commercial Certificate Policies 2018

Please note that due to a server upgrade, the Pathway learning system may be unavailable from 12pm this Saturday, 9th January. We expect the service to resume by 1pm. Thank you.

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