The IPA Eff Test - Global

CPD Value: 35 Hours

MIPA Accreditation: 3 stars

In a nutshell 

The IPA Eff Test is a challenging qualification that provides the skills and tools necessary to design a measurement programme and develop a more forensic and rigorous approach to campaign evaluation, as well as the skills needed to write an effectiveness paper.

This course will help you develop a greater understanding and a more forensic, critical thinking approach, to evaluation. By the end of the course, delegates will be able to design upfront, a measurement programme to evaluate fully their communications strategy; have the ability to evaluate rigorously the impact of that campaign (at multiple levels) - without falling into some classic traps of misinterpretation; and be equipped to write up an effectiveness paper. 


This is for you if...

You're involved in the evaluation and development of effective creative work, across all disciplines - be it agency or client side. Its ‘sweet spot’ is mid-level Planners, Account Directors and Brand Managers, with at least two to three years’ experience, from all disciplines and agency types.


The qualification covers a broad range of subjects including definitions of effectiveness, evaluation and accountability; why businesses should invest in evaluation and how it has developed over time; who has a stake in evaluation; and current debates around the topic.


To gain the IPA Eff Test, delegates must pass a final exam. Since its inception, the IPA Eff Test exam has been taken in over 25 countries. 

Find out when the next IPA Eff Test exam is running in your region.

T's & C's

You must complete your qualification within 12 months of your booking, or pay the full qualification fees again.

Be sure to review the full policies before booking your place: Global IPA Eff Test Policies 2018

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