IPA Eff Test - Ireland

CPD Value: 35 Hours

MIPA Accreditation: 2 stars


In a nutshell 

The IPA Eff Test is a challenging qualification that provides the skills and tools necessary to design a measurement programme and develop a more forensic and rigorous approach to campaign evaluation, as well as the skills needed to write an effectiveness paper.

This course will help you develop a greater understanding and a more forensic, critical thinking approach, to evaluation. By the end of the course, delegates will be able to design upfront, a measurement programme to evaluate fully their communications strategy; have the ability to evaluate rigorously the impact of that campaign (at multiple levels) - without falling into some classic traps of misinterpretation; and be equipped to write up an effectiveness paper.

This is for you if...

You're involved in the evaluation and development of effective creative work, across all disciplines - be it agency or client side. Its ‘sweet spot’ is mid-level Planners, Account Directors and Brand Managers, with at least two to three years’ experience, from all disciplines and agency types.


The qualification covers a broad range of subjects including definitions of effectiveness, evaluation and accountability; why businesses should invest in evaluation and how it has developed over time; who has a stake in evaluation; and current debates around the topic. The content is spread over 35 hours of online learning.

For the full syllabus please see the leaflet.


To gain the IPA Eff Test certificate, there is a two hour online examination comprised of two sections: multiple choice and essay-style questions.

Book Eff Test Online Exam

To book onto an Eff Test exam please choose the exam date and click on the green 'Book' button.

In order to make a purchase on the IPA website, you need to be logged in. If you do not have an IPA account, please register here as a non-member of the IPA.

Ts and Cs

IPA Eff Test Certificate Policies 2019


Institute of Advertising Practitioners in Ireland discount: £500

VAT Details

If your company is a VAT registered business within the European Union, the reverse charge principle can be applied under Article 44 EC Directive 2006/112. VAT will not be charged on this sale but your company is responsible for any VAT or local taxes due within the country your company is registered.

Please confirm your company’s VAT number to Heather at the time of your booking.

If you do not want us to use the reverse charge principle, please contact Stephen before booking.


Please email Heather for help or further information.

Please note that due to a server upgrade, the Pathway learning system may be unavailable from 12pm this Saturday, 9th January. We expect the service to resume by 1pm. Thank you.
Location: IPA Eff Test: Ireland
Qualification Date(s): 27 Sep 2018 10:00 - 12:00
Member Ticket £500.00 + VAT
Non-Member Ticket £500.00 + VAT
Booking Deadline: Expired

If you’re having a problem logging into the learning, please see our FAQ page. If you cannot find the answer to your question, please email learning@ipa.co.uk

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