An important measure of how far we’ve come is in our portrayal of diversity in the creative work we produce.
Lloyds Banking Group put together a fascinating report recently on the portrayal of diversity in advertising called Reflecting Modern Britain – have a read here.
Ultimately we want to appeal to the tastes and interests of a culturally diverse society. How does the work actually look? Here are examples of campaigns that either feature diverse casting or have a diversity message.
Read more about whether diversity makes advertising more effective here.
Last updated 19/01/2018