Provocative, empowering and uplifting. Three words to describe 'Stepping in to the Spotlight' an event hosted by the IPA, on Tuesday 24th October at the IPA Headquarters in Belgrave Square.
Provocative, empowering and uplifting. Three words to describe 'Stepping in to the Spotlight' an event hosted by the IPA, on Tuesday 24th October at the IPA Headquarters in Belgrave Square. The session, led by senior figures in advertising, aimed to help women in mid to senior level roles address the challenges they face at work, find their voice and provide practical tools to put themselves forward for senior positions. This session was timed to coincide with the launch of IPA Women of Tomorrow awards to inspire future leaders to put themselves forward for the award; or to encourage their colleagues and friends forward by sharing the learnings of the seminar within the agency.
Following a brief networking breakfast, Leila Siddiqi, Head of Diversity at the IPA and finalist for the 2017 Asian Women of Achievement Awards opened the event. The purpose of today, she reminded the over 80 women present, is to “encourage, inform and inspire one another” and most importantly, to “feel closer to our best self”.
Following the opening address, Ali Hannan, founder and CEO of Creative Equals was the first speaker to the floor. Aptly described as a 'force of nature', Hannan provided practical advice on how to step into the spotlight at work. Practical tips, backed up by fact, data and experience included; working on pitches, giving and receiving feedback, finding a mentor and building a diverse portfolio of work spanning a range of industries.
Gwyn March, CPD consultant, was next to the stage. With a vibrant session interchanging presentations and storytelling with practical exercises, she focussed on developing leadership skills. Headlines of the session comprised advice on how to act like a leader, develop confident communication and build resilience in the workplace.
With pace, energy and passion Sarah Jenkins, CMO of Grey London, finished the day on a high. A powerful presentation centred on the need for action to accelerate the diversity agenda. To bring this to life, she highlighted recent diversity campaign ‘Valenstein & Fatt’ and establishment of the Advertising Diversity Taskforce, spearheaded by Grey London. A powerful call to action concluded her presentation reminding the audience to ‘make a mark, be brave, be generous’ but most importantly, ‘be true to yourself’.
Leila Siddiqi, stepped up to the podium to conclude the day on an energetic note and encouraged the audience to put themselves forward for the IPA Women of Tomorrow awards. Armed with a leadership toolkit, the audience were ready to take on not just the boardroom but the world itself. Provoking, evocative and uplifting. Just three words to describe ‘Stepping into the Spotlight’ the first of what will hopefully be a series of events to come.
Words by Lauren Godfrey.
Brand Manager, Consumer Foods/ FMCG Company, the Kerry Group
For more images of the event, visit out Flickr page here.
Click here to find out about the IPA's Women of Tomorrow 2018.
Last updated 30/10/2017