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4006 - I believe the future of brands and brand communications lies in each of us learning to navigate its uncertainty

I believe there is very little we can say with real certainty about the future of brands. Even the present is wracked with contradiction and contention. And therefore the best we can do is accept our condition with humility and reverence, and work out our own resolutions for the battles we’ll face. This then is how I intend to confront it, using approximation and setting what known points I can, in search of whatever truth or ideal is out there.

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