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4007 - I believe that the future of brand communications is to move from Brief Centred Advertising to User Centred Advertising.

I believe that brands need to apply User Centred Advertising when communicating their brand. Currently the poor user experience offered by brand communications are damaging the trust consumers have in adverts and therefore the brands that they represent. With small changes in operations agencies can deliver communications that deliver value and utility to both brands and their customers.

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