Please be informed that the IPA offices will be closed Friday 4th August.
We will respond to you as soon as we return on Monday 7th August.

4011 - I believe the future of brands lies in shortcuts

In a world of fragmented attention, saliency is the one goal for brands. This means high volume, high relevancy, high speed communications. So how do we structure an agency so that every day feels like a pitch? Taking learnings from other industries which have had to adapt to survive, the new agile agency model sets out another way.

Open/Download Document Here

Contact the IPA

ABCe audit Offical Webby Awards Honoree (2011, 2013)

Website, membership and content management software by Senior
Creative design by Igentics

Institute of Practitioners in Advertising (IPA)
© 2018 IPA. All rights reserved. No part of this
site may be reproduced without our permission.