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4015 - I believe the future of brands comes from China and started digitally

The breakneck speed of China’s digital revolution empowers its consumers to leapfrog their peers elsewhere and to lead the transformations digitalization enables. In a truly momentous coincidence, the concurrent emergence of capitalism in China is making this market a ‘natural experiment’ of brand building that starts digitally. As true digital natives Chinese brands have developed certain principles that all can inspire and help Western companies to future-proof their businesses.

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