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ASB Bank - an #IPASocialWorks case study (2014)

This case study is part of the #IPASocialWorks initiative which brings together the IPA, The Marketing Society and MRS with sponsorship from Facebook, LinkedIn and Twitter, to identify good practice in social media effectiveness and measurement.

The case describes an innovative initiative by New Zealand bank, ASB, in which the more people who 'liked' ASB on Facebook the lower the mortgage rate that was won by one participant in a weekly draw.

Open/Download Document Here

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