Please be informed that the IPA offices will be closed Friday 4th August.
We will respond to you as soon as we return on Monday 7th August.

Learning from the Quiet Ones

I believe in…embracing introversion to build better brands. Brands have been designed as extrovert entities, taking a business out into the world and grabbing as much attention as possible. But technological developments and marketing dogma are pushing brands into more and more extrovert behaviours. This is not without its dangers. My essay explores the notion of introverted brands and shows how adopting more introverted behaviours is the key to surviving and thriving in an increasingly noisy world.

Open/Download Document Here

Contact the IPA

ABCe audit Offical Webby Awards Honoree (2011, 2013)

Website, membership and content management software by Senior
Creative design by Igentics

The IPA
© 2017 IPA. All rights reserved. No part of this
site may be reproduced without our permission.