I believe in…embracing introversion to build better brands.
Brands have been designed as extrovert entities, taking a business out into the world and grabbing as much attention as possible. But technological developments and marketing dogma are pushing brands into more and more extrovert behaviours. This is not without its dangers. My essay explores the notion of introverted brands and shows how adopting more introverted behaviours is the key to surviving and thriving in an increasingly noisy world.