Please be informed that the IPA offices will be closed Friday 4th August.
We will respond to you as soon as we return on Monday 7th August.

What is effectiveness

Defining what makes an activity effective, and how the IPA uses the term.

Rewarding entrants who provide compelling evidence that their work met its goals, and created measurable financial value for the brand is one of the defining characteristics of the IPA Effectiveness Awards.

Open/Download Document Here

Contact the IPA

ABCe audit Offical Webby Awards Honoree (2011, 2013)

Website, membership and content management software by Senior
Creative design by Igentics

The IPA
© 2017 IPA. All rights reserved. No part of this
site may be reproduced without our permission.