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Awards Essay

In this free essay, taken from the Advertising Works 21 book of 2012 Award-winning case studies, Marie Oldham, the 2012 Convenor of Effectiveness Awards Judges, presents evidence that campaigns that make emotional appeals to basic human values and needstates such as belonging, conviviality and recognition, are likely to be successful and enduring.

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ABCe audit Offical Webby Awards Honoree (2011, 2013)

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