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Client-Agency Relationship Survey

The new Kingston Smith W1 and IPA Client-Agency Relationship Survey analyses the success of IPA President Ian Priest's ADAPT agenda, covering changes in the fundamental areas of Alliances, Diversification, Agility, Performance and Talent. Key findings show that agencies have improved their client relationships, diversification of services has enhanced client retention and an increasing number of agencies are experimenting with co-investment or PBR. Download the free report.

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