Please be informed that the IPA offices will be closed Friday 4th August.
We will respond to you as soon as we return on Monday 7th August.

Facing Failure

Abstract: The future of brand communications agencies is bound in an ability to face failure. There is a rising wave of short-termism, where the urgent takes priority over the important1, campaigns are not fully examined and the implications for long-term business growth often ignored. By re-framing and better understanding the shortcomings of campaigns in the present we can defend the models of thinking that promote a longer-term view. The fruits of these labours will enable us to hero brave, long-term pragmatic thinking, develop effective approaches whilst reducing threat from other industries venturing into the traditional brand communication agency world.

Open/Download Document Here

Contact the IPA

ABCe audit Offical Webby Awards Honoree (2011, 2013)

Website, membership and content management software by Senior
Creative design by Igentics

The IPA
© 2017 IPA. All rights reserved. No part of this
site may be reproduced without our permission.